suggested that many young women participate in hook-up culture not because they want no-strings-attached sex that won’t distract them from their career goals (Traister’s interpretation) but because they feel that’s the only way to get guys to pay attention to them.

Whenever I come across the assumption that if women are making "untraditional" choices, they must all be doing so because it's what they really want, I start wondering whether that really is what they want or if some of those women just lack sufficient support to make different choices? I don't really know -- and I really don't know when it comes to things like the falling marriage or birth rate in some Asian countries -- but I wonder.